Naming and Branding

We were commissioned to design the visual language and branding for Form&Press, a sportswear brand. Form&Press's philosophy states that through discipline and hard work people could lead to a better quality of life—through physical, healthy and mental transformation.

Our graphics solution that represented those values, was the creation of a mark that combines both initials F&P, evoking all the movement, transformation, and evolution that comes within the brand.

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San Antonio 2336
Lomas de San Francisco

México City
Juan de la Barrera 101
Colonia Condesa