Studio

PROFILE

Basic is a design studio that develops creative brands. We communicate the value of the brand through the design.

Our philosophy leads to an individual scheme development for every client. We keep in mind that essential principles of design help us to amplify unique assets and assist us to build an outstanding brand among the market.

WHAT WE DO

We offer design services for communication needs in print and digital platforms. We build strategies, concepts and executions to help our clients develop their ideas into creative iconic insights.

We offer design services for communication needs in print and digital platforms. We build strategies, concepts and executions to help our clients develop their ideas into creative iconic insights.

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We are a passionate, inspired, coherent, authentic, imaginative, unique design studio.

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OUR SERVICES

Branding

Brand Concept
Naming
Slogans & Taglines
Visual Communication
Packaging
Stationary
Brand Guidelines
Collateral
Iconography

Editorial

Print Communication
Information Design
Infographics
Brochures + Flyers
Executive Presentations
Annual Reports
Books & Newsletters
Wayfinding

Graphic Design

Art Direction
Illustrations
Posters
Iconographic Systems
Cover Arts
Album Design
Printing Consultancy
Production Follow-Up

Web Design

Information Architecture
Wireframes
User Experience Design
Front-end/ Back-end
CMSs
Online Communication
Social Media Management
Web Hosting
Online Newsletters

HOW WE DO IT

Our creative process —it’s essential to establish a clear two-sided communication between client and studio.

01. Analysis

The approach of the projects is to refine among the ample studio’s range of services. Our goal is to identify the main problems in which we could apply our strategic thinking as design suppliers.

02. Planning

Depending on the brief information complied in previous phases, we prepare a detailed project scheme. It contains the following: quotes, payment methods, due dates, deliveries, and work plan.

03. Definition

Every solution is backed up with extensive research and benchmarking. We analyse our target market, brand values, aspirations and current brand position. Well Knowing the ongoing state of the brand directs the project in a better conceptual direction.

04. Conceptualization

We begin our creative process defining our finest solutions, design strategies, and brand concepts. The resulting concept is essential for our brand development.

05. Design Development

We’re at the core of the project in which the concept refined, and the graphic approaches are present. The solution responds to the specific design requirements.

06. Execution

We’re responsible at the creative proposal it’s applied as it is designed. Our knowledge in production and methodic coordination concede us to generate outstanding deliverables.

Design from Mexico

Design from Mexico